John Holt – Email Copywriting That Sounds Like You

John Holt – Email Copywriting That Sounds Like You

John Holt – Email Copywriting That Sounds Like You

This step-by-step “non-copywriting” approach to email writing:

✔️ ELIMINATES the problem of facing the blank page and being mocked by the flashing cursor of doom.

✔️ SOLVES your content problems once and for all by showing you an easy way to generate an endless amount of content ideas.

✔️ ATTRACTS dream clients while REPELLING the nightmare ones – automatically.

✔️ TURBOCHARGES your writing speed, so you’re writing emails faster than ever.

✔️ PROVES you don’t need to be a copywriter to write emails your audience loves to read.

✔️ ENDS the constant “what will THEY think?” worry you experience every time you click “send”.

✔️ GIVES you an easy technique for linking and transitioning between sections of your email.

✔️ SHOWS you how to ask for money… WITHOUT feeling like a hard-selling, sleazy slimeball.

✔️ EFFORTLESSLY guides you to write emails that are unmistakable “YOU” – without restrictive, cookie-cutter templates

“Having just completed John’s new flagship program – SENT – I can hand on heart say this is one of the best business decisions I have made in recent years.”

How I went from doing magic tricks to writing as some of the biggest names in marketing… in less than a year!


I bloody hate stories in sales pages, but it needs to be done…

It’s not that mine would make for a killer “front-cover-of-Entrepreneur-magazine” story or anything. In fact, I might as well level with you now…

I haven’t earned gazillions as a copywriter… I don’t own a Ferrari and I don’t have a photo of me standing next to Russell Brunson on my bedside table…

But my story is a decent hook for this page…

(Also… I promise to make it quick)

In March 2020, I was a magician performing at weddings and corporate events. This might sound like a glamorous life. It’s not. It basically means I get to do card tricks for drunk people.

Even so, I was kinda happy.

Then, “Captain Covidious” came…

In one second, every single one of my gigs vanished.

In the next second, I wet myself, wondering what the hell I was going to do.

After spending the next few days crying, weeping mess… I had an idea. I’d been studying copywriting for a few years and always wondered if now would be a good time to see if I could make it work.

Long story short – in less than ONE year, not only am I working as a full-time copywriter…

I’ve been paid to write emails for three of the biggest names in marketing – Chris Orzechowski, The No Pants Project, and Jeff Walker (where I’m still a copywriter).

Think about that for a second… some of the biggest names in marketing – chose to pay ME money to write emails for them…

Crazy, right?

So… how does a man with ZERO connections, ZERO experience, and ZERO clients go from doing magic tricks…

To TRIPLING his income and signing a one-year retainer to write emails for one of the biggest entrepreneurs on the planet… in less than a year?

Easy… I wrote an email…

“Holy shitballs! What was in the email?”

It doesn’t matter what was in the email…

“Goddamit! I KNEW you were gonna say that!”

What matters is that I clearly didn’t need to spend 10,000 hours locked in a monestary, mastering the skills needed to be able to write it.

(Heck – I didn’t even have to learn how to spell “monastery”)

And neither do you.

Writing an email that gets a result – whether that’s:

– Selling out your latest course

– Attracting a bunch of high-ticket clients

– Selling a physical product

– Persuading someone to hire you

– Getting someone to say “yes!”

… isn’t as hard as you probably think.

Partly because copywriting isn’t the exacting, precise skill you might have been led to believe, but mostly…

Because I’ve already trodden the path.

I’ve seen what works and what doesn’t.

I can show you a way.

This is going to sound hypey as hell but it’s true…

What I’m about to share with you has literally changed my life.

But let’s get one thing straight…

Am I the greatest copywriter the world has ever seen?

Am I balls!

Do I know enough to be able to show business owners a simple, easy-to-follow system that makes writing engaging emails – emails that their subscribers love to read (and maybe even buy from) – so easy…

… even a 45-year-old magician could do it?

Yep, probably.

But you don’t have to take my word for it…

“But wot if I’m a tearable righter…”

There’s a common belief that email copywriting is like cracking a safe – you have to perform a highly precise sequence of words and phrases… in the perfect combination, otherwise, it’s all for NOTHING.

That’s not exactly true.

Sure, if you want to go that way, you CAN dive deep…

… but you don’t need to.

Despite what others might have you believe, the copy isn’t an exact science… in fact, it’s more of a “feel” thing than anything.

Think about the emails you love to read. You probably don’t love them for their “copy chops”, or because they adhere to all the rules of grammar…

You probably enjoy reading them because they make you FEEL good… they make you smile… they light you up.

There’s just “something” about the tone, or the humor, or their personality, right?

It’s this ^^^^ kind of shizzle that is the REAL magic – the stuff that helps you stand out in your customer’s inbox, so you’re always “top of mind” – not a bunch of copywriting rules.

This is GREAT news because – as a magician and comedian – I know all about that kind of shizzle!

And once you realise that writing an email your audience loves is NOT about learning the latest copywriting techniques…

It takes all the stress and struggle out of writing an email

Now, you’re not trying to be an “A-list” copywriter…

You’re just trying to write an email that sounds like you – the light and breezy you that brightens up your subscriber’s day when they see your name in their inbox.

And you don’t need the “complete mega encyclopedic guide to email copywriting” to do that, you just need…


(That’s copywriter speak for “here comes the pitch…”)


The simple step-by-step, “non-copywriting” approach business owners can follow to effortlessly write emails that actually sound like they wrote them. The kind of emails their audience LOVE!

Here’s what you’ll get when you click the magic green button today:

* 15 Daily email lessons – guiding you through the complete approach. You can get started TODAY!

* Nearly 4 HOURS worth of videos – that makes adopting this system a piece of cake! (4 hours in total, not every day… that would be mad)

* “The Checklist” – the ass-kicking framework that shows you exactly what you need to do to write a killer email (EXTRA BONUS: it also guarantees you’ll never have to face the blank page again!)

* A video walkthrough of me using this approach in one of my own emails

* All your questions answered with full email support from me and my team (I’m lying, it’s just me)

But that’s not all. Order TODAY and you’ll also get these uber-cool bonuses… for FREE!

BONUS #1 – Over 100 “stealable segues” you can copy and paste to make transitioning between sections of your email a doddle.

BONUS #2 – The Sorry I’ve been shit” email template you can swipe to easily re-engage your list (NOTE: this is the ONLY email template in the course)

BONUS #3 – Complete PDF of all lessons (all 13,000+ words) in one easy download for easy “what-the-hell-was-that-thingy-he-mentioned” recall later

BONUS #4 – Special video training on how to use the “Sent.” approach to writing ANY sequence of emails you need – (welcome, flash sale, upsell, I know it’s you rummaging through my bins Carol, etc…)

Sales Page: Download Files Size: 524.7 MB


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