Justin Brooke – Media Buying Masters

Justin Brooke – Media Buying Masters

Discover how to make any ad network profitable with proven strategies gained from over 5,000 ad campaigns.

Now You Can Turn Campaigns You “Paused” Into Profitable Winners

Have you ever had to pause an ad campaign?

Maybe because it wasn’t making enough money, or worse losing money?

What if I could show you how to turn all those paused campaigns into big winners?

Over the last 10 years I’ve created 5,000+ ad campaigns, and there is one thing I’ve learned that is certain with all campaigns…

It doesn’t matter how good you are, eventually sh** will hit the fan.

It’s like death and taxes, it will always happen.

You want to know what’s rare? Having a huge success the first time you create an ad campaign.

Unfortunately, it is all too common for ad campaigns to fail. Sometimes they fail on day one and sometimes they do great for awhile but die off suddenly.

You painfully already know this is true.

The ability to turn these failing ad campaigns back into cash cows is what separates the sheep from the wolves.

Not having this skill prevents you from growing your business as fast as you wish it would.

Not having this skill is very literally costing you money.

Maybe you shy away from trying other ad networks like Taboola or Google Display because you’re worried you’ll lose money.

Maybe you’ve been scared to spend more than $100/day because you’re worried you won’t be able to stop the losses if a campaign doesn’t work right away.

If you knew how to fix failing campaigns, that wouldn’t be a problem any more would it???

If you had a process for turning flops into fortunes, you could be fearless with your ad spend. Instead of fearful. By knowing how the pro’s turn around dying ad campaigns, you could have steady sales instead of good months and bad months.

This Is What Is Missing From Every Marketing Course You’ve Ever Bought

Deep down you know there is something missing.

You know there is a missing piece that is keeping you chained to the desk, while others seem to make millions effortlessly.

You know that you cannot scale by just working harder or longer. Nor do you want to!!!

You can sense that there is a secret or a missing piece that no one is telling you about. I don’t think you’re crazy. I recently found out for myself what that missing piece was…

I first learned that there was something missing when my employees needed me to keep rescuing their campaigns.

As an ad agency owner, I have to hire guys to run ad campaigns for our clients. The way I would train these guys is through buying them all the best marketing courses.

I even take them to the best marketing seminars with me.

Still I constantly had to rescue their campaigns. When a campaign would start tanking, they didn’t know how to turn it around.

I would have to swoop in and do their job for them. Which was to save the ad campaign from failure, and turn it back into a profitable winner.

This is what made me realize, none of the courses are teaching this.

They are great at teaching you how to setup a campaign.

Or how to use the ad network.

But they only show the easy stuff. They don’t teach you what to do when things go wrong.

You Have To Start Making Data-Driven Decisions Instead of Emotional Ones

Rookie media buyers are too emotional. They guess at what they should write in their ads.

They guess at who they should target with their ads.

They guess at what keywords they should bid on.

Worst of all they let fear into their campaign decisions causing them to turn off campaigns that should have kept running.

Have you ever turned off an ad campaign after just one or two days because you got worried that it wasn’t working? Many rookies make that mistake. Instead they should know how to read the data in their campaigns to guide their next decisions.

If you’re relying on emotions and reactions to drive your campaigns, you’ll be all over the place. You’re basically playing a more expensive version of the lottery.

With data-driven decisions, instead of it being a lottery, it’s like a ball of clay that you can shape into a masterpiece.

You Have To Stop “Winging It” And Start Using Campaign Frameworks

Rookie media buyers are always “winging it.”

Every ad campaign they set up is pretty much just another set of guesses. At best they maybe looked at some other business ads for inspiration, but they HAVE NO CLUE if those ads are actually working.

During my days of running a highly sought after ad agency, I learned the importance of campaign frameworks and systems.

If you want to have consistent results you must have consistent processes.

Just like if you cook a big pot of chilli, if you throw different ingredients every time then it’s going to taste different every time.

You will never be successful at media buying until you learn the importance of clean account structure and relying on campaign frameworks.

And The #1 Secret of The Pro’s Is Optimizing The Micro-Conversions

Do you know the difference between a micro and a macro conversion?

A sale is a macro-conversion.

So is a new lead.

However, there are many micro-conversions that lead up to a sale or a lead. For example, “impression > click” or “click > consumption.” There are many micro-conversions.

Knowing how to identify and analyze the micro-conversions is what lets you turn dying campaigns into thriving cash machines.

It’s like a mechanic and a car. If someone’s car isn’t starting they don’t just throw it out. The mechanic looks at a series of events to diagnose how to fix the car so it can keep running.

Instead of just giving up when an ad campaign fails, micro-conversions allow you to be able to work on your ad campaigns. Just like a mechanic fixes a car instead of throwing it away.

Where Can You Get This Kind of “Career-Building” Level Training on Digital Media Buying?

For Agency Owners, Marketing Directors, Media Buyers, VP’s of Marketing, etc.

When you look around for courses about paid traffic, most of it is made for affiliate marketers or MLM’ers.

What if you are an agency owner though? What if you are an employee responsible for your companies online ad campaigns? What if you are a marketing director or CMO looking for training for your team?

If you’re looking for serious training that you can confidently bet your career on, then you’re going to love Media Buying Masters.

This 28 video course was developed with the intention of being a career boosting media buying course. Strong enough for the business owner and simple enough for the new employee.

  • If you want to gain the mindset of a pro media buyer
  • Be able to turn failing ad campaigns around
  • Evergreen strategies that don’t become outdated in 6 months
  • Learn to read the story your campaign data is trying to tell you
  • Discover campaign frameworks that protect your ad spend
  • And how to leverage micro-conversions for increased profit

Then buying Media Buying Masters today, will be one of the best decisions you make all year.

Media Buying Masters

Module 1: Thinking Like a Pro Media Buyer

  • Lesson 1

    Why amateurs think every ad network is different while veterans know that they are all the same

  • Lesson 2

    The “Traffic Hail Mary” and why it’s the #1 mistake causing business owners to lose money on their ads

  • Lesson 3

    Why amateurs blame the ad network when they don’t get sales but veterans blame their funnel

  • Lesson 4

    The 5×3 method for launching ad campaigns and why it works with all ad networks

  • Lesson 5

    The 5 phase campaign launch sequence pro media buyers use to reduce their losses and maximize their profit

Module 2: Creating Irresistible Ads & Bulletproof Tracking

  • Lesson 6

    1 simple exercise to size up your competition and steal their marketing secrets

  • Lesson 7

    The whiteboard trick you can use to come up with ad copy that tugs on your viewers heart strings

  • Lesson 8

    How to make sure you are targeting the right people with your ads

  • Lesson 9

    How to EXCLUDE the refunders, complainers, and general pain in the asses from your ad targeting

  • Lesson 10

    The math trick for figuring out whether your campaign will be profitable BEFORE spending money on your ads

  • Lesson 11

    Which metrics you should and should not pay attention too when looking at your data

  • Lesson 12

    Discover the different between tracking and analytics, plus when to use each

  • Lesson 13

    Finally understand all the pixels, codes, and tags that ad networks give you

  • Lesson 14

    How to use Google tag manager for managing all the pixels, codes, and tags

  • Resource

    Downloadable media buying cheatsheet with every definition, formula, benchmark you need

  • Resource

    Also in the cheatsheet is a quick reference for increasing your CTR and conversion rate

  • Resource

    Downloadable campaign planning worksheet for helping you implement the 5×3 method everytime

  • Resource

    Our proprietary ad spend calculator for predicting your earnings before you spend any money

Module 3: Cut Costs Without Crippling Your Campaigns

  • Lesson 15

    The only 2 ways you can effectively reduce your costs

  • Lesson 16

    Why you should NEVER bid low for clicks and what the ad networks do to you when you do

  • Lesson 17

    4 ways to increase your CTR so that you get lower and lower click costs

  • Lesson 18

    When you increase __________ your conversions will go up and costs will drop

  • Lesson 19

    Why you should never try to get cheap clicks by bidding low. NEVER!

  • Lesson 20

    6 elements that impact your landing page conversions and how to use them

  • Lesson 21

    4 real life landing pages reviewed – what they are doing right and what they are doing wrong

Module 4: Increasing Profit of Every Dollar Spent on Ads

  • Lesson 22

    Why Burger King doesn’t sell lobster and how to make sure you ads match your target customer

  • Lesson 23

    How to create ads that REPEL cheap bargain shopping customers

  • Lesson 24

    How to sneak a peek at the top campaigns in your market and steal their best ads, targeting, and landing page ideas

  • Lesson 25

    4 ways to increase your conversions and sales with email marketing automation

  • Lesson 26

    Why “lead scoring” is the most important email marketing strategy you should be using

  • Lesson 27

    How to turn your email marketing into a game that gets subscribers clicking and buying more than ever using Gamification

  • Resource

    Download my own email Gamification email series so you can use it for your business

  • Lesson 28

    4 non-email ways to use marketing automation to increase your earnings per customer

  • Lesson 29

    The frictionless offer that creates sales that were once impossible to close

  • Lesson 30

    How to create “mousetraps” on your website that trigger highly targeted email promotions

  • Lesson 31

    How to turn your blog into a highly targeted sales machine with a free WP plug-in

  • Lesson 32

    How to build “Right-Size” funnels that fit YOUR business model instead of trying to use a 1-size fits all funnel

Module 5: Every Tool I Use To Create Million Dollar Campaigns

  • Lesson 33

    Over 2,000 words explaining every tool and ad network I use, and how I use them

  • Lesson 34

    Discover ad networks you never knew existed and what types of offers are best to use

  • Lesson 35

    Learn which ad networks are good for beginners and which are not

  • Lesson 36

    4 smartphone apps I use to help me manage my ad accounts on the go

  • Lesson 37

    The Youtube ads tool I use to find highly targeted places to advertise my Youtube ads

Justin Brooke – Media Buying Masters

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