Matt Diggity – The Affiliate Lab

Matt Diggity – The Affiliate Lab

Get A Proven, Test-backed Blueprint for
Ranking, Monetizing, and Flipping
High-Competition Affiliate Websites

Matt Diggity – The Affiliate Lab


Hi. I’m Matt Diggity…

???? In my former life, I was an electrical engineer working 60-hour weeks in a cubicle.

I eventually had a complete nervous breakdown.

Around the same time, a friend had introduced me to the concept of ranking websites and making affiliate commissions, and I fell in love.

Call it necessity or call it desperation, I decided to learn how to make passive income through affiliate SEO.

At first, I had thought you could only make a few hundred dollars per month, but when I found out that 4, 5 and 6-figure websites were attainable, I was hooked.


Matt On Stage
Matt organizes one of the top SEO
events in the world


The road wasn’t easy

???? I can’t even count how many thousands of dollars I wasted trying out various SEO techniques that simply didn’t work.

Nor do I even want to consider how many hours, days, and months were wasted. And I was penalized too.

At one point, all my sites were penalized and the 5-figure per month income that I had worked so hard to build vanished in a day.

I was devastated.

At that point, I decided to take matters into my own hands

When I lost everything, I had to choose between quitting SEO and going back to my cubicle life or trying again.

I decided to try again, but I was going to do it my way. Like an engineer.

From that point forward, I would test every ranking tactic myself before I applied them to my websites.

I created hundreds of test sites, where I’d apply various SEO strategies and let Google tell me what it wanted to see.

Makes sense, right?

I was now getting consistent and fast results and I wasn’t getting penalized.


SEO got a lot easier


Screens 650X337 1


I expanded on the testing and even started inventing new techniques that were never around before.

I’m now competing in the highest value affiliate niches that exist today.

Ever heard of garcinia cambogia? That was me on page #1.

Once I had the test results that were showing me exactly what I needed to rank, SEO became super easy.


And then I found flipping

Eventually, I learned that you could actually sell affiliate websites for up to 32-40x their monthly profit.

So, a site making $ per month could actually sell for $

That’s when my income took a big turn in the positive direction.

By selling sites, I could fast forward 3 years into the future and collect all the money up-front.

Then I could use a fraction of that money to create more websites.

Do you see how quickly that can add up? Here’s a bank deposit screenshot of two recent flips.


Flip 650X108 1

I’m not showing you this just to show off. Trust me I’m still amazed that this is a possibility in this day and age.


The Affiliate Lab

Ever since I found my freedom through SEO, I’ve become eternally grateful.

I spend hours every week in Facebook groups and consultations, and even started a conference because I want others to experience this.

At a certain point, I wanted to create a course that would be able to teach people how to rank and flip affiliate websites based on the test-backed strategies I was using. I wanted to create the perfect affiliate SEO course.

???? Thus, The Affiliate Lab was born.

SEO is difficult. You wouldn’t be here reading this if you already had it figured out.

I’ve been through the frustrations too…

Sites that don’t rank. Money wasted on techniques that don’t work.

It’s not your fault though. Unfortunately, the SEO information out on the net is polluted with watered-down, recycled content from people that don’t actually make their money from SEO.

But with a proven blueprint based on actual test-results, SEO starts to make a lot of sense. Here’s what this is all about…



The Only Course You Will Ever Need To Rank, Earn And Flip Websites

I’ve put everything I know about ranking, earning and flipping affiliate sites in The Affiliate Lab course.

It has everything you need to make yourself a site that earns you freedom and income every month.


Here’s what you get at a glance:


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The Nitty Gritty.
Here’s What’s Revealed Inside:

  • Perfect niche selection using the Niche Grading Tool.
  • Uncovers ALL keyword opportunities with the Recursive Keyword Research Process .
  • The irresistible site architecture that Google LOVES.
  • How to create content that ranks and makes sales.
  • Perfect start: Step-by-step how to build a website from scratch.


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  • Two “failsafe” questions that keep your site safe from Google penalties.
  • Boost your traffic with the onsite & offsite optimization process checklist.
  • How to create an online persona that builds trust & authority.
  • The right way to use Amazon Affiliates. Ignore this and wake up without an income.
  • Got an about page? It’s silently costing you traffic. The 30-second fix.

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  • The best free and dirt cheap alternatives to expensive SEO software.
  • Perfect Anchor Text: 6 ways to link to your pages, without looking spammy to Google.
  • Same traffic, more money with Conversion Rate Optimization (CRO).
  • How to design your homepage so that your inner pages rank better.
  • Outsourcing content? Here’s my swipe-and-deploy template.


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  • How to use local citations for affiliate sites to establish trust.
  • Day 1 to Page 1: Get to the first page with the right set of backlinks.
  • The Influencer Pitch: Building the real E-A-T that Google is looking for.
  • How to incorporate TF*IDF analysis into your content so that it ranks higher.
  • How to steal snippets from page two (A friend’s wife got hers in one day).


  • How to figure out the exact amount of content needed to overtake your competition.
  • How to fix common SEO issues and stop your site from bleeding traffic.
  • What 3 pages you should never link to in your menus.
  • A strategy to find a flood of content ideas.
  • The simple way to use Google to tell you what keywords to use in your content to rank higher.


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  • What schema you should never use across all of your pages.
  • 2 ways that make visitors click on your site, even if you are not #1 on Google.
  • How to write in an NLP-friendly tone that Google loves.
  • Social fortress: How to create an iron-clad presence that Google can’t ignore.
  • & much more…




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A Blueprint Backed By Thousands Of Tests On Hundreds Of Websites

About a decade ago I gave up on SEO because I was blindly following whatever the SEO blogs said. And after all of my years in the trenches, I can say this:

???? There’s lots of bad SEO advice out there

Worse, listening to bad SEO advice can actually hurt your site and wipe out your traffic literally overnight (like what happened to me). That is why the best advice I can give you is this one:

???? Only trust what has been tested

Ever since I “gave up” on SEO, I resolved to get back to my roots and approach it like an engineer. Engineers conduct tests and only employ strategies that are the results of successful experimentation.

Over the years, I’ve tested nearly every SEO strategy on real websites ranking in Google’s algorithm. Only the winners are added to the The Affiliate Lab blueprint.

So if something is in The Affiliate Lab, it’s not because I said so or someone else said so, it is because it’s been proven first on hundreds of sites beforehand.



My tests revealed the optimal homepage linking ratio


Screenshot 2020 10 07 The Affiliate Lab By Matt Diggity8The Affiliate Lab blueprint has been developed after running:

???? Thousands of tests

???? On hundreds of websites

???? In multiple niches

???? Since 2011



Lifetime Updates

There’s no doubt about it…Google’s algorithm changes.

And what works today might not work tomorrow. That is why I designed The Affiliate Lab to be a cutting edge course that is never outdated. How so?

If anything changes in the SEO world, the course changes with it.

Tactics and strategies that no longer work get cut and replaced by even more powerful techniques. With The Affiliate Lab…

???? You will always know what works

???? You get the results of the latest successful tests

???? You’ll never waste your time on outdated SEO

Some updates are small and some are so large, they could be sold by themselves. You get absolutely every single update for free and for the lifetime of the course. It’s an investment that keeps on giving.

Here’s an example of a few updates since The Affiliate Lab’s release:

  • Completely new Backlink Blueprint Strategy (with new tactics that make you rank faster)
  • The Medic Buster Update – How to deal with increased authority and trust requirements
  • Created a brand new module about Affiliate Email Marketing

Yours Too: 9 Bonuses


Rock Solid Foundations
For SEO Success

From setting up your hosting, to getting your domain name, everything is covered In The Beginner’s Lab. By the end, you will have a rock-solid SEO foundation even if you’ve never made a website in your life. Inside:

  • Step by step to your first website
  • How to setup WordPress
  • Where to get your domain name
  • Selecting the optimal host for your site
  • Easily setup your analytics
  • & much more…


Beginners Lab

Step by step to your first site


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Get All Of Your Burning
SEO Questions Answered

If you have a question, concern or simply need inspiration, we’ve got you covered in our exclusive Members-Only Facebook group.

  • Get all of your SEO questions answered
  • Active community with daily posts
  • Inspiration and accountability from your peers
  • Thousands of affiliate marketers to learn from
  • I answer many questions personally
  • & much more…


Facebook Group

Need SEO help? It is a simple Facebook post away


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Mastermind with the best affiliates

When you join the exclusive The Affiliate Lab Facebook Group, you not only have your chance to get your questions answered by me but you also get to mastermind and ask questions to some of the best affiliate marketers in the world.

You’re Invited: The Affiliate Lab Meetups

If you’re ever in Thailand for the Chiang Mai SEO Conference, we hold exclusive Affiliate Lab meet-ups, parties and masterminds. Come grab a beer or two and talk about SEO or whatever you like. Great friendships, clients, and referrals are born out of our community online and off.

Chiang Mai


The 6-Figure Flipper Club

If you have flipped a site for 6 figures or more, you will unlock access to the exclusive 6 figure club Facebook group for high-level strategy, networking and more.

Documentation of the flip is required for access.



Multiply Your Income
With The Same Traffic


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CRO (Conversion Rate Optimization) is my favorite part of SEO because you can literally make more money overnight. In this masterclass I reveal the little changes that will make a big impact to your affiliate sales.

  • The 5 words that will increase your click-through rates dramatically
  • The simple element that can add 11.12% engagement on your page
  • “Buy on Amazon” kills your sales. Find out what to say instead
  • The tiny free WP plugin that can increase your sales by 7.65%
  • How to keep your visitor glued until the CTA
  • 3 psychological tricks that get you a higher commission rate
  • & much more…


Conversion Rate Optimization 1

Multiply the amount of sales with the same amount of traffic you had yesterday


Legally Steal Your
Competitor’s Featured Snippets

Stealing the featured snippet can get you from 10th place to 1st place instantly. It can make a huge difference to any website’s traffic and bottom line. Tom De Spiegelaere constantly “steals” featured snippets in one of the hardest, tough-as-nails niches of all, the technology niche. In this masterclass he reveals the exact process you can use and get featured on Google’s most prime real estate.

  • 5 steps that take away the featured snippets from your competitors
  • The 2 biggest mistakes that keep you from getting the featured snippet
  • 5 things to do if Google refuses to feature your site on position 0
  • & much more…


Featured Snippets Masterclass

Get on Google’s most prime real estate

The Definitive Blueprint
To Dominate Google

If you want to take affiliate SEO to the next level, you want to build an Authority Site. One that ranks for 1000’s rather than 100’s of keywords. One that competes at the highest level.
The Authority Blueprint includes…

  • How to transform a niche site into an authority site
  • The ideal site architecture that the most successful sites on the internet use
  • Smart and practical time management for huge website owners
  • The 6 deadly authority site pitfalls to avoid
  • & much more…



Authority Blueprint

Dominate your niche in Authority mode

The Insider Keys To Selling
Your Site For Maximum Profit

Earning monthly income from affiliate sites is great. What is also great is flipping them. Instead of getting a smaller amount monthly, you get 32x-40x of the website value right up front. All the risk is out of the table and you can use the proceeds to invest in a fleet of other sites. In this masterclass, Gregory Elfrink, of Empire Flippers reveals:

  • The insider secrets of flipping websites (by brokers themselves)
  • The 4 things that get website buyers salivating
  • The 7 factors that can ramp up your site value from 20x up to 50x
  • When is the best time to sell? 4 tell-tale signs
  • Devalued from 300k to 100k overnight. How to keep your site safe
  • Timeline: Exactly what to do 12, 6 & 3 months before selling
  • Behind the scenes of real flips, and what you can learn from them
  • & much more…


Website Flipping

Revealed: Exactly what buyers are looking for


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Get Yourself A Flood Of Links
With Smart Outreach

Building links can be a real pain both to manage and to do. In this masterclass I teach you a system that builds links without the hassle. Manage your outreach with free and paid tools, plus the exact psychological triggers that compel blog owners, influencers and other gate keepers to say yes to linking to you…even if you are a brand new site.

  • 10 creative ways to outreach and get a flood of links
  • Just an email away: Exactly what to say to get links
  • A simple way to manage outreach without losing your mind
  • & much more…


Outreach Masterclass

Get the backlinks you want with smart outreach



A Toolkit That Gets Sites Unstuck,
Recovered From Penalties &
Shielded From Updates

Things sometimes break: Sites get stuck, Google releases an update or worse, you get penalized.

In this bonus I give you my 3 blueprints to get sites unstuck, recover from an update and avoid penalties

I’ve applied these blueprints to my own and countless client sites, so they work…and you’ll know exactly what to do if something ever goes wrong.


  • Kitchen Sink: My step-by-step process to getting sites unstuck
  • Medic Buster: How to deal with new requirements since the Medic Update
  • How to shield your site from future algorithm penalties
  • & much more…


Website Rescue

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Emails That Multiply
Your Affiliate Profits

99% of your site visitors won’t buy and will never come back. This is why email is so powerful: It keeps them coming back to your site and buying automatically. I’ve been able to increase passive income from one affiliate site by $2500/month by crafting an automated email sequence.

Once you have a list of emails, you create a safety net for your affiliate site.

I’ve tested emails and email sequences in a variety of niches, and I tell you my test-backed results in “Affiliate Email Marketing Masterclass”. Inside:

  • How to collect leads with an email magnet that converts
  • WARNING: What never to put in an email
  • How to get your emails delivered, read and acted on
  • Turbocharge your profits with simple Facebook ads
  • & much more…


Affiliate Email Marketing

Multiply your affiliate profits with Email


Total Value Of The Affiliate Lab:

The Affiliate Lab Core Training:

The Beginner’s Lab:

Exclusive Facebook group:

CRO Masterclass:

Featured Snippets Masterclass:

Authority Blueprint:

Flipping Masterclass:

Outreach Masterclass:

Website Recovery Kit:

Affiliate Email Marketing Masterclass:

What is The Affiliate Lab and What is it Not?

The Affiliate Lab is..

A test-based system that allows you to rank in high-competition affiliate niches. With each concept you’ll learn, you’ll first be presented it theoretically so you understand the concepts. Then we’ll actually show you how to carry out the concept in an over-the-shoulder example on an actual website. We’ll build a site from scratch for you, right before your eyes.
Evergreen. This is the last affiliate SEO course you’ll ever need to buy. When the algorithms change, my tests will pick this up, and you’ll be the first to know.
Access. You not only get access to me, but you get access to the member’s only Facebook group which includes master-level affiliates and SEOs.

It is not…

A magic bullet. Don’t be expecting that there will be no work required. I lay out the process and you just need to follow the easy steps. But those steps need to be executed.


Who is The Affiliate Lab for?

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  • Beginner SEOs ready to take a shortcut into advanced SEO practices
  • Advanced SEOs who want to polish up their SEO game and take it to the next level with tactical linking, debugging, and monetization strategies. If you read my blog, you’re familiar with me releasing new strategies never seen before. The Affiliate Lab contains the strategies that are too valuable to release publicly.
  • SEOs that gave up. If you tried other methods and didn’t succeed, its because you had the wrong information. There’s no theory or guesswork in The Affiliate Lab, its all based on actual tests.
  • Client SEOs looking to diversify into passive income through affiliate
  • Lone wolf SEOs that would like to join an advanced SEO community
  • Complete Newbies who have never built a website. We start from scratch.

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