Perry Belcher – F.I.B.S. Offer Creation Masterclass

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Perry Belcher – F.I.B.S. Offer Creation Masterclass

What You Get:


Part 1: Why Offers Matter

Everything Starts With an Offer


  • Most Valuable Skill in the World
  • How Offers Build Companies
  • How Offers Build Products
  • How Offers Sell Books
  • How Offers Make Deals
  • Learn the Hard Way — Fast
  • How Offers Build Relationships
  • 30 Years of Experience in 2 Days
  • My Usable “Fake It Till You Make It” Formula



Phase 1: Understanding Human Buying Behavior


The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes

Buying Behavior — Module One, 60 Minutes



Phase 2: Critical Research


5 Big Questions —  60 Minutes

Competitive Research —  30 Minutes

Planning —  30 Minutes

Writers’ Tools —  60 Minutes



Phase 3: The Offer Formula

Now we start writing or dictating


Things to Remember: Sequence Matters — 30 Minutes

Promise — 60 Minutes

Intro — 60 Minutes

Commitment — 30 Minutes



Part 2: Your Solution


Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)

Might Know, Probably Know, Don’t Know


  • Explain the “What” Step by Step
  • Good but Incomplete
  • Give Context to the Importance of the Solution
  • Help Them See the Vision
  • Show SOME of the Steps-Within-Steps


Name the Solution (i.e. F.I.B.S.)

  • Explain the Pain to Create
  • Stress the Ease of Use
  • Demonstrate the Speed of Results
  • Sell the Idea (Not the Product)


How It Works — Day Two, 30 Minutes

Pre-Close — Day Two, 60 Minutes

Transition — Day Two, 30 Minutes

Offer — Day Two, 90 Minutes

Close — Day Two, 90 Minutes



Phase 4: Profitable Copy Editing


Editing Exercises — Day Two, 90 Minutes

  • Use Stronger Verbs, Eliminate Passive Language
  • Cut Boring & Redundant Text
  • Assure Readability Score of 4th Grade or Below
  • Voice Test 3X With Live Edit
  • Perform the Standalone Scan Test
  • Run the I.O.U. Test
  • Hold a C.U.B. Review
  • Create Image Captions
  • Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
  • Explain the Pain to Create

Sales Page: Download Files Size: 6.6 GB


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